This program is a personal favorite of mine! Please enjoy this showcase of my Fireplace Holiday concept that was pitched to the Kroger Personal Finance team for their annual Gift Card program. Although this bid wasnt a winner to Kroger, it was to me, and heres why:
Graphically, the custom made and high quality theme was delivered and exceeded the expectation of the design brief.
In-store execution challenges were solved by clever and unique engineering that include moveable and retracteable promotional components.
Extremely quick and easy in-store setup with a knock down flat, pass-through style, tabbed header assembly that engage the consumer thematically on all four sides.
Additional design brief challenges solved like the number of card packs and logistical height restrictions were met and exceeded.
*All structures, artwork, product models, and 3D renders were designed, and produced solely by me using a combination of programs such as:
Artios 3D CAD, Adobe Creative Cloud Suites, and 3D Studio Max.